The background for writing this dissertation is based on the fact that the quality of learning is not yet optimal, so far in carrying out learning strategies schools tend not to utilize media, even though the availability of ICT resources is available. The purpose of this study was to obtain an overview and analysis of strategic management to improve the quality of online media-based learning in SMK, while the specific objectives of this study were to obtain an overview and analysis of (1) environmental analysis, (2) formulation, (3) implementation, (4) ) Evaluation, (5) Obstacles and Solutions in improving the quality of online media-based learning in Vocational High Schools. The theoretical basis used is the strategic management theory of Thomas L