ISSN 2409-5834

Meaning in Cigarette Advertisements in Audiovisual Media

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Gilang Gustriana, Murobby Fathyl Khair , Nisrina Hasna Nurzanthi , Samsul Hidayat , Akhmad Yani Surachman


Advertisements are made in such a way as to make it easier for the audience to understand the message being conveyed, which in turn inspires the audience to take action, namely buying the advertised product. However, specifically for cigarette products, the image construction that is formed is different from advertisements in general. Messages, message meanings, and images in cigarette advertisements are not easily understood by the public

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