Volume -10 | Issue -2
Volume -10 | Issue -2
Volume -10 | Issue -2
Volume -10 | Issue -2
Volume -10 | Issue -2
The research aims to examine and describe the implementation of planning, organization, execution, supervision, constraints, and solutions of school principals in the marketing mix as an effort to increase the number of new students through management theory and the 4P marketing mix theory (Product, Price, Place, and Promotion). This study employs a descriptive qualitative approach, and data is collected through observation, interviews, and documentary analysis.