ISSN 2409-5834

Implementation Of School Principals in Marketing Mix as An Effort to Increase the Number of New Students in Private Junior High Schools (A Qualitative Study in Yamisa Junior High School and Soreang Putera Junior High School, Bandung Regency)

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Sandi Peratama Idris,Sofyan Sauri,Deti Rostini,Emay Mastiani


The research aims to examine and describe the implementation of planning, organization, execution, supervision, constraints, and solutions of school principals in the marketing mix as an effort to increase the number of new students through management theory and the 4P marketing mix theory (Product, Price, Place, and Promotion). This study employs a descriptive qualitative approach, and data is collected through observation, interviews, and documentary analysis.

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