History of Medicine


An Open Access Journal

Purchasing Decisions for Instant Noodle Products in University Students

Ida Farida Oesman
Apriani Wulandari
Muhamad Iman Nurjaman
Muhammad Reza Firmansyah


The aim of this study was to determine the lifestyle and brand trust on purchasing decisions for instant noodles among students at Islamic universities in Bandung City. This research uses primary data with data obtained by 385 respondents from questionnaires to students who have consumed instant noodles, with the sampling technique used is purposive sampling. The analysis method of data collection using multiple linear regression, validity test, reliability test, T test, and sobel test. According to the results of the study, it shows that lifestyle influences purchasing decisions through instant noodle brand trust.

Keywords: Lifestyle, Brand trust, Purchasing decisions. ,


From 2021

The Journal is Published Twice a Year.

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I.M. Sechenov

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